Show Me the Money: Market Segmentation
“I’d like to explain how a winning marketing strategy will make you richer." Having published over 50 books, sold more than half a million copies, and worked with directors in hundreds of companies,…
Blog: Leading with Insight
Being Resolute
As another new year begins, it is customary to make a list of resolutions; all the ‘bad’ habits we’re going to break and the ‘good’ new behaviours we intend to adopt. Often though, our best intentions have lapsed by Burns Night. Instead of resolutions, we invite leaders to consider what it means to be resolute. …
Leadership Roles and Responsibilities
Where should leaders and managers spend their time? Where leaders and managers should spend their time and focus their attention is a question that is often raised across our many leadership and…
Where's Your 'Herbie'?
Are there issues in your business that slow things down or block progress? If so do you know where your Herbie is? That’s what Eli Goldratt calls a Bottleneck in his top selling book, ‘The…
How To Manage Growing Pains
Developing a winning strategy for your business requires knowledge, skills and processes at the several levels at which you operate in your markets and this inevitably involves some kind of…
Transformation (Step 5): Create a Sense of Urgency
So far we have discussed four of the five critical steps in transforming you and your business on the journey to world-class / high performance / best-in-class, namely: 1. Assessing leadership…
Transformation (Step 4): Implementing Employee Engagement Principles
So far we have discussed three of the five critical steps in transforming you and your business on the journey to world-class / high performance / best-in-class, namely: 1. Assessing leadership…
Transformation (Step 3): Marketing Planning Process
So far we have discussed two of the five critical steps in transforming you and your business on the journey to world-class / high performance / best-in-class. Previously we look at Step 1 (Building…